1 Promotion of the profession’s interests and reputation
The Code of Conduct for EU public affairs practitioners is at the core of EPACA’s ability to promote the profession. This Code is recognized by the European Commission and European Parliament and is the basis for EPACA members’ essential ‘licence to operate’. It presents our work as public affairs professionals as contributing to a healthy democratic and transparent process, acting as a link between the world of business and civil society and European policy-makers. The Code commits EPACA member organizations to applying the highest professional standards.
The Code is a key starting point for building trust with EU institutions and ensuring that policy-makers engage in dialogue with the profession. EPACA has also been instrumental over recent years in representing public affairs consultancies with the wider European Transparency Initiative (ETI). Launched by the previous Commission, the ETI has resulted in the Commission’s Register of Interest Representatives.
EPACA is active in promoting the profession’s interests in this ETI debate in order to achieve a level playing field and ensure transparent relations with the EU institutions.